Apogee Agency is a performance marketing agency built on experience, innovation, and measurable results. Since 2009, we have helped brands transform affiliate and influencer programs into scalable growth channels. What began as a boutique agency specializing in affiliate program management has evolved into a comprehensive partner for direct-to-consumer (DTC) companies seeking to expand their digital presence and optimize their return on investment. Our mission is straightforward: to build programs that are profitable, sustainable, and resilient, while upholding the highest standards of transparency, communication, and accountability.

We specialize in affiliate program management, influencer marketing, performance public relations, and media mix modeling —a strategic approach that combines partnerships across multiple channels into a unified revenue engine. Apogee works with a diverse network of publishers, including content creators, media houses, coupon and loyalty platforms, bloggers, ambassadors, and traditional affiliates. This reach enables us to deliver targeted campaigns that present client offers to the right audiences at the right time. By integrating affiliate marketing with influencer collaborations, digital PR campaigns, and paid media opportunities, we ensure every program we manage is multi-layered and designed for growth.

Behind Apogee’s success is a leadership team with decades of industry experience. Founder and CEO Greg Hoffman has over 25 years of experience in digital marketing, public relations, and affiliate program management. He is widely recognized as an advocate for ethical growth and innovation within the affiliate industry. Greg is supported by President Lynsey Kmetz, who leads client strategy, influencer integration, and operational excellence. Together, they guide a team of experienced professionals who are passionate about building meaningful partnerships and producing measurable results.

Over the years, Apogee has partnered with brands across various industries, including food and beverage, lifestyle, apparel, health and wellness, home and garden, and consumer technology. Our client roster includes both emerging companies and established names, and our case studies highlight tangible results—from doubling affiliate revenue to securing national visibility through influencer and PR campaigns.